MOQUALITY
YEAR
2020
ROLE
Product Design Lead
CONTRIBUTIONS (WEARER OF MANY HATS)
Product Design
Brand Strategy & Visual Identity
Marketing Collaterals
Print Production
User Research
QA Testers are less likely to transition to automated testing if they lack a development background.
The quality assurance field is unique, and people in it come from a variety of different backgrounds. Due to this, some people have extensive software development knowledge and are aiming to change jobs, but others are still manually testing. Adding automation to their daily flow can increase their efficiency, so MoQuality's goal was to build the bridge to help users switch to automation easily.
ROLE
As Design Lead, I navigated a new QA-focused space. Surrounded by a team full of developers, I had to pick up the flow of what both the team and our target audience wanted. In the startup world, the plan is simple - iterate, test, and fail fast. Embracing this new style of working, I led weekly design sprints with the product team to define product direction.
My responsibilities spanned the full design lifecycle, from wireframes and mockups to providing marketing support (copywriting, brand guidelines), mentoring junior designers, and conducting user research sessions – a typical multi-faceted role in a startup environment.
USER RESEARCH
Lacking prior QA knowledge, research was crucial. Upon joining the team, I quickly discovered MoQuality had no prior user testing, a significant risk I immediately addressed with the CEO, advocating for dedicated research budget. Successfully convincing the team was not easy and did take a few sitdown presentations from yours truly of its necessity. Once I got the OK, I rapidly created and implemented a user research plan. This included 30-60 minute interviews (via Zoom with screen share for remote participants) and quick "lobby day" user flow tests for broader audience feedback.
As the sole owner and advocate for product research, I would always make time to present findings to the team, fostering understanding and buy-in for this essential step in our process as we moved forward.
Before/After
PRODUCT ALIGNMENT
Our product went through a lot of changes from when I first began - we realized there were initial issues that needed to be revisited completely to better suite the customer needs. Originally, we began with something we called Barista (internal name for it), which was tool that visually allowed users to edit their tests - no coding required; however, we learned that Barista, albeit a good concept, was lacking in a few features that one of potential clients specifically needed for their test cases.
We shifted gears around November 2019 to a new product, Lab. Lab was a complete overhaul of what we had made before, so it required multiple design sessions where the team got together and brainstormed new ideas. We ended up changing through a lot of the original design concepts to fulfill the needs that came with Lab. These changes were decided based on user research/survey, and what we internally felt was the best direction to go towards. This product would allow for an easy and visual test step creation in browser.
MOCKUPS
We went with a dashboard style after I reviewed a lot of similar developer tools and tried out different flows from those, along with user feedback. Below are some of the mockups of different pages that I created for the product. (Some were created in different times, so the side menu content has changed a bit.)
Since we worked fast and had to kind of pace ourselves, a lot of times smaller design decisions were made without formal mockups and just a sit-down session between me and the developer working with me. We hashed out of lot of changes overtime to ensure the best user experience as well as working quickly to solve the different type of problems that arose. The priority was to get the user to stay in the application and move around to see all that we had to offer.
Some of the other physical and digital design items I created: conference swag, responsive website redesign, and vector illustrations.
Based in Atlanta, GA.
©2025.